LA Fitness launches an upmarket gym chain in London

The British fitness company opened its 2400 sqm club LAX in Aldgate’s St Botolph building in October 2013. This € 3, 6 million -investment is part of a € 24 million expansion plan and the response to the crowded gym market and the fast development of discount operators.

The LAX brand was especially developed for the 5,000 city workers and their tight time schedule in the building above the club. LAX offers premium services with a focus on short and sharp workouts.

“This is a concept that appeals to developers in London, as employers know their staff want to have easy access to services like gyms,” chief executive Martin Long said. “It’s the premium part of LA Fitness, and we’re in discussions with landlords for the right sites to open branches across London.” LA Fitness is also interested in the idea of "micro gyms" – smaller studios in large cities that offer classes and group training.

The company was bought by the US private equity group MidOcean for € 170,5 million in 2005. Currently LA Fitness operates over 80 clubs with 200,000 members across the United Kingdom. Its offering includes over 40 free classes, core training, functional fitness, spin studios, swimming pools, sauna and steam rooms.

Sources: London Evening Standard, Telegraph
Picture: LA Fitness

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