Danish Fitness World acquires basefit.ch
The Danish Fitness World takes over basefit.ch, the second largest fitness chain in Switzerland with 70,000 members. The acquisition is part of Fitness World's international growth strategy. With the fast-growing basefit.ch, Fitness World is seizing the opportunity to gain a foothold in the Swiss market with an established player.
Founded in 2007 by Stefan Lüben and Verium's acquisition in 2015, basefit.ch has become the second largest fitness chain in Switzerland. As a leading provider of discount fitness, with 33 locations throughout German-speaking Switzerland, basefit. We offer a high-quality fitness center at an attractive price-performance ratio.
"With the entry of Fitness World, we are convinced that we can benefit from their know-how and further expand our market position in Switzerland. Fitness World was our partner of choice, as they know the discount fitness business from their own experience and can look back on a very successful past," says Susanne Wendt, CEO of basefit.ch.
The Fitness World Group is the largest fitness chain in Denmark with 190 fitness centers and more than 500,000 members. Within a few years, Fitness World has grown rapidly in terms of both the number of members and the number of fitness centers and has established itself as a market leader. After achieving a dominant market position in the domestic market, the group has also expanded abroad in recent years and has developed locations in Poland. Due to the comparable strategic orientation of the two companies and their strong market position, the merger forms an ideal basis for joint, successful expansion.
"Fitness World, as market leader in the Danish market, has a profitable core business. We have defined our strategy for the next few years and are looking beyond the borders of Denmark. We regard basefit.ch as the perfect partner for us. With basefit.ch, we get a local infrastructure with competent employees and a strong brand, which, like Fitness World, has undergone a fantastic development in recent years ", says Steen Albrechtslund, CEO of Fitness World.
The Fitness World Group will take over all the shares of basefit.ch as part of the transaction, with the sellers reinvesting a significant portion of their proceeds. basefit.ch retains its name and independent market presence in Switzerland. All employees are taken over. With its expertise and experience, the Fitness World Group will contribute to future successful development and growth. Within the strategy of the Fitness World Group, basefit.ch is to gain new members as a further mainstay, as well as to inspire more people for fitness and a healthy lifestyle.