Publications

April 2018: edelhelfer / EuropeActive "Personal Training in Europe"

Together with EuropeActive, the european association of the health- and fitness-sector, the edelhelfer realized an international research project on the state of Personal Training in 15 european countries. An online survey was set up as the core part of the research to explore the characteristics of Personal Trainers their offerings and prices, their clients and marketing activities, as well as their assessment of threats and opportunities. A total of 4,370 fitness professionals participated in the online survey. 3,944 of them are located in the focused 15 European markets, and 2,819 of these are Personal Trainers.

February 2018: edelhelfer report "Leading Operators - Fitness in Germany (31. December 2017)"

The sixth edelhelfer-analysis of the German fitness-market indicates, that the demand for fitness-offers continues to grow. By now, 10.6 Mio. persons train in fitness centers. The market continues to be dominated by discount chains, which could once more increase their number of customers. Among the Top-10 operator with the most members are six discount providers. Nevertheless, Micro- and also Premium-Facilities were able to grow during the last year. Overall EMS centers had a positive Year 2017.

March 2015: edelhelfer/fitogram report "The Fittest Cities in Germany"

Osnabrück is the fittest city in Germany. Most fitness-objectors live in the Ruhr area and in the newly-formed German states. Locally active chain providers have a positive influence on the fitness level in many cities. In their report "The Fittest Cities in Germany", fitogram and edelhelfer investigate the fitness level of the 50 largest German cities for the first time.

January 2016: edelhelfer Report "Leading Operators – Fitness in Germany (31 December 2015)"

Demand for fitness in Germany is unbroken. This the major result of the current edelhelfer analysis of the leading health and fitness operators. According to the report, the ten largest fitness companies increased their total number of members by more than 10% to now 3.1 million in the past year. McFIT is still the largest provider with more than 1.2 million members in Germany. While the other budget chains have expanded their presence, even the non-budget operators were able to maintain their position in the market. In addition to the traditional health club concepts, also new opportunities for fitness activities are increasingly created, making the fitness market more versatile.

June 2016: edelhelfer Report "Personal Training – The Market in Germany (Edition 2015)"

In an online survey together with „Trainer Magazin“ and “Premium Personal Trainer Club”, edelhelfer interviewed trainers who are active in the field of personal training in Germany. With 78% classical 1-on-1 coaching still represents the largest fraction of the service range. 7% of the clients book 1-on-2 sessions. The remaining 15% take part in small group trainings supervised by a personal trainer with a maximum of seven participants on average.

March 2016: edelhelfer Report "Leading Operators – Fitness in Europe (31 December 2015)"

The new edelhelfer report once again analyses the largest health and fitness club operators in Europe. In total, already 9.3 million people exercise at the leading 20 providers, an increase by more than one million customers compared to the year before. British and German budget operators show the strongest growth.

January 2016: edelhelfer Report "Leading Operators – Fitness in Germany (31 December 2015)"

Demand for fitness in Germany is unbroken. This the major result of the current edelhelfer analysis of the leading health and fitness operators. According to the report, the ten largest fitness companies increased their total number of members by more than 10% to now 3.1 million in the past year. McFIT is still the largest provider with more than 1.2 million members in Germany. While the other budget chains have expanded their presence, even the non-budget operators were able to maintain their position in the market. In addition to the traditional health club concepts, also new opportunities for fitness activities are increasingly created, making the fitness market more versatile.

June 2015: edelhelfer Report "Market Analysis – Fitness in Schweitzerland (Edition 2014)"

Already 1.1 million people exercise in one of the about 1,150 fitness clubs in Switzerland. In fact, 13.6% of the Swiss population are member in a fitness club and in some cantons this value is even above 20%. This is mostly due to chain operators like Migros, Let’s Go or Silhouette, which together account for more than half of the members. These are the key results of a new report by the advisory boutique edelhelfer which regularly analyzes the sports and leisure market.

March 2015: edelhelfer/fitogram report "The Fittest Cities in Germany"

Osnabrück is the fittest city in Germany. Most fitness-objectors live in the Ruhr area and in the newly-formed German states. Locally active chain providers have a positive influence on the fitness level in many cities. In their report "The Fittest Cities in Germany", fitogram and edelhelfer investigate the fitness level of the 50 largest German cities for the first time.

March 2015: edelhelfer report "Leading Operators – Fitness in Europe (31 December 2015)"

The new edelhelfer report "Leading Operators – Fitness in Europe" once again presents the current situation of the major fitness operators in Europe. Together, the top ten companies by members already comprise about 5.8 million customers, representing an increase of 400,000 customers compared to the previous year. Leading operator is again Germany-based low-cost provider McFIT. Also in 2014, the growth of the leading fitness chains was driven by a number of mergers and acquisitions.

February 2015: edelhelfer report "Football in Germany - An Economic Comparison (Season 2013/14)"

The edelhelfer report "Football in Germany - An Economic Comparison (Season 2013/14)" has valued the 18 Bundesliga teams with respect to their economic performance. Together, the league has a value of EURbn 4.6. With an enterprise value of EURbn 1.3, Bayern München is not only the most successful football club on the pitch but also the most valuable one. Like Hamburger Sportverein (HSV) an increasing number of clubs use their economic power for the acquisition of external investors.

January 2015: edelhelfer report "Leading Operators - Fitness in Germany (31 December 2015)"

The edelhelfer report "Leading Operators - Fitness in Germany (31 December 2014)" presents the largest health and fitness operators in Germany: Market leader by far is discounter McFIT, followed by franchise provider clever fit and Fitness First. Together the ten leading operators unite 2.8 million members, about one-third of the total German market. With six companies operating in the discount segment, this reflects the growing importance of affordable fitness options. Experts expect further growth for discount concepts, but also for the entire German fitness market.

Mai 2014: EuropeActive "European Health & Fitness Market Report as of 31.12.2013"

In early May 2014, the European fitness association EuropeActive (formerly known as EHFA) published the new study "European Health & Fitness Market" as of 31.12.2013. The current issue includes rankings and profiles of the leading fitness operators in Europe, an overview of the M&A transactions including fitness industries and a brief illustration of fitness equipment manufacturers. A major new component in the development of the work is a detailed analysis of the largest national fitness industries. Authors of the study are Niels Gronau, Herman Rutgers and Gregor Titze.

 

 

July 2013: edelhelfer-report "Controlling the gym - basis for the long-term success"

The future development of the industry will be marked despite a membership growth from increased competition, which requires a further professionalization of fitness operators. Professional corporate governance implies the inclusion of controlling, which is why this is seen as a condition for the future existence of the German fitness market.





December 2012: “The development of commercial fitness provider in Germany”

Niels Gronau describes in his article the development of the fitness market in Germany from its origins to the present day and also shows a brief outlook on possible future developments. The focus lies on the modern fitness era, with a quick glance on the beginnings of the sport and fitness movement to set the necessary framework.

Gronau, Niels (2012). The development of commercial fitness provider in Germany, published in: Sciamus - Sports and Management, Issue 3/2012, special issue on strategic management for Gyms



October 2012: edelhelfer-report “Europe’s biggest Health- and Fitness provider”

“Boom of fitness chains” headlined the entrepreneur-magazine “impulse” in its franchise top-100-ranking of franchise concepts in Germany.  Mrs. Sporty was ranked at the top for the first time; four other fitness providers were ranked as well. The annual published study on the fitness-market by the employer´s organisation of the German Employers' Association Health and Health Systems (DSSV) and the audit and consultancy company Deloitte documents the increasing impact of chain operations in Germany. 
Which roles play the largest fitness provider in an international, European environment? Which offerings are successful in Europe in particular? Which influences have the German companies in the European market? Through the present survey of the top-10 fitness chains the edelhelfer attempt to achieve a first analysis of the biggest European providers.

April 2012: edelhelfer-brief report “Who is really fit? – fitness provider in an economical comparison” (2nd edition)

In an updated edition of their brief report the edelhelfer have collected financial key figures of selected German fitness operators to portray their economic situation. The differences in the results between the operators also within the same segment illustrate the importance of a profound comparison of basic key figures as a planning criteria for entrepreneurs as well as for the strategic controlling of established companies.

 



March 2012: edelhelfer-brief report  “golf market-Quo vadis?”

The present brief report “golf market-Quo vadis?” illustrates that Germany is the 2nd largest golf-nation after England and ahead of Sweden. Though the market penetration in England (1,5%) and especially in Sweden (5,7%) is unequally higher than in Germany (0,8%).  If there was a similar share in Germany like in Sweden, 5,5 million people would play golf. This data also corresponds to the potential demand within the non-golfing population in Germany which was detected in different reports from the past (Golfmarkt der Zukunft 2001/2005, Golf&Tourism Consulting in cooperation with the DGV; report on the golf market 2007, MRC), but the activation of this “free potential” through the national golf clubs did not appear.
Niels Gronau and Janosch Marx show in this study the long-term development of the number of golf-players in Germany and Europe, the Status Quo of the supply structure as well as the assessment of golf facilities.

February 2012: brief study “valuation of sport brands”

To calculate the value of a company individual and global approaches come into question. Conceptional, assets and debts of a company are assessed on an individual basis in an individual evaluation which is also called valuation based on net assets. In contrast to that, global evaluations examine the whole company. Future oriented methods like the gross rental method or the discounted Cashflow-method but also a market oriented approach like the use of multiples are counted among the global methods.
The present edelhelfer- brief study deals with the question of a “realistic” evaluation of sporting goods manufacturers and retailer. Janosch Marx and Niels Gronau have analysed the development of company values of more than 60 listed companies to their development from 2004 to 2010. In a second step the key figures of the listed companies were compared to transaction multiples realized in company acquisitions.

Published in: Sport+Mode (engl. sport+fashion), issue Nr. 2, January 2012


January 2012: edelhelfer-report “strategic investments in sports- an approximation of the (true) value of professional sport clubs”

Due to the acquisition of 9,1% of the shares of the FC Bayern München AG by the Audi AG the German record champion has already established the second sponsoring partner as a strategic investor. In the course of an on-going commercialization in sports and a reorganization of numerous clubs in public companies the FC Bayern München seems to be only a prominent  forerunner of this development. In this context the question of the value of professional sport clubs especially with respect to strategic acquisitions becomes increasingly relevant.
The survey by Thomas Ehemann and Niels Gronau gives an overview on the investments in sports and describes especially the evaluation methods to examine the true value of these strategic investments. Thereby the brand value is in the focus of attention.

October 2011: edelhelfer-brief report “personal training prices –  cross-section through the German market”

“How much does personal training cost?” is often asked in the fitness market and the answer is mostly only “it depends”. The edelhelfer have compared the prices of personal training offers in Germany and examined an average value for this exclusive training offers. 

 

 

 

August 2011: edelhelfer-brief report “Who is really fit?-fitness provider in an economical comparison” (1st edition)

The edelhelfer have collected financial key figures of selected German fitness operators to portray their economic situation. The differences in the results between the operators also within the same segment illustrate the importance of a profound comparison of basic key figures for planning criteria for entrepreneurs as well as for the strategic controlling of established companies.